Back in 2023, AFC Henley joined us on an episode of Extra Time, talking all about Identity and the work they have been doing within their club (check that out here https://www.youtube.com/watch?v=re64KYXRSaA&t=419s). Whilst taking us through their journey, the club mentioned they were in the process of undertaking a re-brand to change the look and feel of AFC Henley to reflect their identity more effectively. Fast forward to Christmas 2023, AFC Henley are ready to launch their re-brand to the club's volunteers at a Christmas event arranged to showcase their new-look whilst thanking people for the time they have given to the club over the year. We have been invited along for a first look, understand the importance of brand for grassroots clubs and take away some fantastic advice for other clubs and leagues across the country.